In fact, putting this article together confirmed that companies of all sizes and in all sectors of the business are increasingly committing to myriad environmental measures – from eliminating plastic packaging, to electric car leasing schemes and more energy-efficient streaming workflows. “We’ve reached a point where it’s practically impossible for companies not to invest in sustainability,” Edward Odevall, Red Bee Our industry understands that it needs to be proactive in enabling greener video streaming, and a number of global operators have already publicly committed to achieving carbon footprint neutrality in a few years’ time, including KPN and Telia.” Cisco’s Visual Networking Index found that video traffic represented an estimated 84% of all consumer IP traffic in 2021 – up from 79% in 2016. Alain Nochimowski, CTO at Viaccess-Orca, observes: “Sustainability is becoming increasingly important and well-recognised in the media and entertainment sector. M&E is no exception to this trend, and that’s just as well given its historically substantial carbon footprint. Three Moons of Biyangdo - Red Bee carbon neautral feature for streaming service and film company Newyonder
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